To fully assist its customers in every area, Simply Brands has ensured that its entire range of bulbs is now catalogued by vehicle application on MAM Autocat.

With the vast majority of UK customers using MAM’s software, it’s vital to ensure fast, easy and accurate part identification at every trade and retail counter, which requires parts being linked to comprehensive and accurate vehicle application data.

By cataloguing its bulb range on MAM, it allows users to quickly and easily find the exact bulb they need by vehicle or VRM lookup, saving them time finding the information and minimising lost sales or returns due to incorrect part identification.

Simply Brands’ bulbs range is extensive to fully service the automotive aftermarket needs, and its original equipment quality range encompasses both auxiliary and headlight bulbs. The range contains more than 120 SKUs, which includes the latest technology HID bulbs, as well as LED and Xenon upgrade options, delivering longer lifespan and up to 200 per cent more light than standard bulbs. Simply Brands bulbs are E-marked and available in eco-friendly cardboard trade boxes of 10 bulbs, as well as a line of retail-friendly blister-packed bulbs in pairs.

Business Development Manager at Simply Brands, Sam Robinson, said: “Like many products, bulbs are becoming increasingly diverse and we recognise the importance of fast, efficient, and accurate parts identification for our customers. This investment into comprehensive electronic cataloguing shows our commitment to supporting Simply Brands stockists, to ultimately help maximise their sales and assist their customers.”

All Simply Brands bulbs are distributed in the UK and Ireland exclusively through JRP Distribution.