John Hurst is a well-known name in the UK’s kitcar history annals selling several hundred kits and fully built cars under the Deon and JH Classics banners.

John Hurst with his daughter, Charlotte

Prior to that Hurst spent many years in the British Army in the Queen’s Royal Irish Hussars serving as a Squadron Leader for over twelve years and he’s now gone back to his military roots (sort of) with his new project in association with his daughter, Charlotte, who is a talented budding designer and skilled equestrian.

It’s called JHC Elite Military Chicque and as the name implies, they are offering four variants of an Army-inspired Land Rover Defender 110 V8 and will offer luxurious versions in Alpha 1 (Town & Country), Bravo 2 (Desert & Safari), Charlie 3 (long-range cruising) and Delta 4 (ideal for game shooting use) guises.

There’s an obvious crossover between hunting, shooting and fishing, equestrian pursuits and of course, a military influence. Each of the four SOV variants is named after an Army call sign, for example, while the standard colour finish is Desert Sand Matt.

Meanwhile, interior finishes will be luxurious and finely appointed. These aren’t kitcars, obviously but they are very specialist and deserve to be featured here. Pricing is on a vehicle-by-vehicle basis and dependent on specification.

JHC Elite will be basing their conversions on the Land Rover Defender 110 V8

Describing he and Charlotte’s new venture John Hurst said: “The JHC Elite range builds on the benefits of Land Rover’s development, reliability and durability from a superb British design with hard-hitting military support and involvement. As a result, they offer inexpensive running and servicing costs along with performance, comfort, equipment, ergonomics, safety, practicality and style.

More information is available from ENDS.