After its launch in September 2025, OSRAM has revealed that its new WIPERblade BETTER SIGHT range has been a huge success, especially as it arrived in branches at the perfect time for the autumn and winter.
During its first year, OSRAM’s WIPERblade BETTER SIGHT was exclusively available through Alliance Automotive Logistics (AAL), with its branches enthusiastic in their feedback. With autumn and winter approaching, the range will be available to everyone in the market.
The WIPERblade BETTER SIGHT range with premium performance ensures maximum coverage with minimal effort, as it contains 29 SKUs, which will cater for the majority of the UK car parc and come as single packs. Split into two ranges, multi fit beam blades and conventional blades, both have a third-generation nano technology coating, which makes the blade waterproof, robust, silent and streak free.
The blades have been independently tested to 500,000 cycles and still maintained their market-leading performance, as well as scoring highly against other premium-quality blades from recognisable brands in the aftermarket. The independent test focused on chatter marks, streaks, hazy film and squeaking coming from the blades, with the OSRAM blades scoring well in each aspect.
The multi-fit beam blades consist of 15 SKUs ranging from 14in – 32in, equipped with an aerodynamic spoiler to reduce noise and keep their quality performance at high speeds. They also have a high carbon steel inlay to create a solid connection between the blade and windscreen, preventing the blade from lifting. This range has a secure and easy-fit adaptor system that covers almost all cars on the road with the adaptors included in the box.
The conventional blades in the WIPERblade BETTER SIGHT range have a vented design to increase downforce and stainless steel construction that is weather resistant with superior anti-corrosion qualities. Helpfully, these blades have a pre-fit adapter that includes five of the most popular traditional arm types, including bayonet, hook 9×3, hook 9×4, pin 3/16in and pin 1/4in. There are fourteen SKUs available, ranging from 13in to 28in.
To assist with fitment, OSRAM has included a QR code on the packaging that gives all of the necessary information relating to the blade and also has a range of installation videos that have step by step tutorials.
OSRAM has also introduced two new stands for the wiper blade range as an ideal way to store the product, whether that’s in store or in a workshop. There is a wall mounted option and a free standing display unit, both of which hold a considerable amount of stock.
Terri Clark, Marketing Manager at OSRAM, commented: “We’re thrilled with how enthusiastically our wiper blade range has been received, it’s a testament to the OSRAM brand that our products are associated with premium quality.
“The wiper blade range performed even better than anticipated with AAL for the first year and while our exclusivity agreement only lasted one year, it was hailed a success and now the range has a fantastic repuatation in the industry.
“With the UK being renowned for its wet weather, we’re not surprised that drivers want to invest in their wiper blades and ensure they are going to last, whatever the weather. We look forward to the next stage of growth for this wiper blade range, with exciting news being revealed soon!”
For more information on the range, go to: www.osram.co.uk/wiperblades ENDS.