Leading UK air treatment manufacturer Meaco has announced what they are calling new dawn for dehumidifiers with the launch of MeacoDry Arete One – compressor dehumidifier/air purifier.

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Their new product is the result of nearly five years of development involving gathering feedback from over 2000 customers about what they liked and disliked about their Meaco dehumidifiers.

Having obtained ideas and a deeper and clearer insight into how the typical British customer uses their dehumidifier, Arete One was created not from the viewpoint of what is cheapest to manufacture or what will be easiest to put together, but from what is best for the consumer, what will make the customer’s life easier and what will make living with a dehumidifier more of a pleasure.

Every detail of the dehumidifier has been meticulously thought through and re-examined, resulting in the MeacoDry Arete range, which will set a new standard for dehumidifiers. The first in the range to be launched is the Arete One, with a 20L and 25L capacity. Further models will be introduced in future months.

The launch coincides with an increased demand for dehumidifiers (sales of Meaco dehumidifiers topped 130,000 in 2020), due in part to lockdowns meaning more time spent at home, which has caused moisture and damp issues, plus people are increasingly aware of the benefits of clean air in the home.

An interesting piece of feedback was that customers do not put their dehumidifier away when they are not using it but leave it in the same spot all year. A dehumidifier is normally sold as a small home appliance, but as it is most likely to be used in the hallway or on the landing, so it becomes a piece of furniture rather than an appliance, in a fixed position. Arete has been stylishly designed in a way to help it blend in, and by fitting flat against a wall will take up less space. Feet hide its casters and ensure it is still easy to move when required.

Removing confusion in how to operate.

Dehumidifiers are fairly straight forward appliances to use. But for most people, they do not have the time or the inclination to learn all the features and quirks of a dehumidifier.  This results in confusion for many customers over even the simplest of dehumidifier functions. So, Arete Meaco makes it easy: the machine still has an electric defrost system and will still change fan speed as the humidity in the room changes, it just does not bother the customer with this information. And less information means less to get confused about.

The control panel on Arete One is simple and clearly laid out. The buttons used the most often are large, the buttons less used are small. A simple but effective design technique that might be commonplace on something like a microwave but has previously not been seen on a dehumidifier. There are large buttons for Smart Humidity Control and Smart Laundry, either of which can be set by just pressing one button.

More information from www.meaco.com ENDS.