Fifty years since a US polymer chemist, Joe Palcher, pioneered Armor All Protectant – still today the world’s biggest-selling car appearance product – the car care guru continues to blaze an innovative trail with the launch of Shield, a revolutionary new automotive paint care product.

It’s described by the company as being even better than a wax, the advanced, patented formula of Shield forms an invisible, protective barrier against the elements, preventing dirt, dust, grime and everyday pollutants sticking to the paintwork.

After being applied to clean, dry bodywork, Shield locks in the condition of the paint surface at the time of application. With no laborious buffing-off necessary, long-lasting Shield maintains a barrier for up to ten washes, the shine and protection being re-activated at each wash.

Demonstrating its complete confidence in the product, Armor All is offering customers a Money Back Guarantee in the event of less than 100 per cent satisfaction in the Shield product.

Supplied complete with a handy sponge applicator and microfiber cloth, Armor All Shield is available from branches of A1 Motor Stores and all good independent accessory shops, at an RRP of £18.99. Watch a demonstration video of the product at

For further details of stockists and information on the comprehensive Armor All range, including the latest wheelcare equivalent, Shield for Wheels, visit, call the UK helpline on 0845 602 1995 ENDS.