Autoglym has recently launched……………… all-new formulation of Super Resin Polish, the UK’s most popular car polish, which has been under development for more than two years.

New Super Resin Polish imparts a deep shine, exceeding that achieved by its predecessor, while its durability is also greatly enhanced, ‘beading’ for three times longer than the previous generation Super Resin Polish and, Autoglym claim, more than twice as long as its nearest competitor.

The new SRP retains the attributes for which its predecessor was renowned, remaining very easy to use while gently and effectively removing harmful surface contaminants and rejuvenating lightly deteriorated and swirled paintwork.

Autoglym invested heavily in its R&D laboratory in Letchworth, Hertfordshire, ahead of the development of the new polish. Its highly experienced technologists and technical services specialists then undertook an exhaustive development and test programme to create a product worthy of bearing the iconic Super Resin Polish name. The resulting formulation contains a complex blend of silicones, waxes, hydrocarbons, and cleansing agents.

Autoglym’s new Super Resin Polish is available in 325ml (RRP £10.50), 500ml (RRP £12.50) and 1-litre (RRP £15.99) bottles, and is on sale from motor accessory shops. To celebrate its launch, new Super Resin Polish will be sold for a limited period in special packs that include, free of charge, a premium quality Autoglym Hi-Tech Finishing Cloth, worth £7.99 (RRP), to help produce the very best results.

Paul Caller, CEO of Autoglym, says: “It is testament to the quality of the original formulation that Super Resin Polish retains such a loyal fan base after almost fifty years.  But we recognise that the competition has become stronger, car paintwork has evolved, and new technically-advanced ingredients have become available since the product became a pioneer in the category.

“With the most taxing brief we’ve ever given them, our laboratory technologists have spent two years perfecting this new formulation,” continues Caller.  “Everyone at our Letchworth facility is very proud of the result.  It not only significantly raises the performance benchmark for car polishes and will carry the iconic Super Resin Polish product name into a new era, but it also leads the introduction of a new look and feel for the entire Autoglym brand.  It will play a crucial role in the future success of our retail range.”

More information from ENDS.